It is possible a legitimate reviewer may be using the profile picture of a famous actor or politician, but you would not expect to see a large number of celebrity photos when examining reviewer profile pictures for a specific business.
You can still check to see if the review dates are distributed somewhat evenly and randomly or if they are all bunched together. Large or very popular companies may get a large number of reviews. It could signal the company is purchasing reviews or that it is offering incentives for customers to leave positive comments. If a company gets many reviews in the same day, the same week or the same month, there may be reason for suspicion. Lots of reviews published around the same time.If you are looking for a pet groomer, be suspicious of reviews that say “Always delicious” or “Had a great time and can’t wait to go back!” Reviews that are overly vague and not relevant to the business are one of the top warning signs of a fake review. Reviews that seem unrelated to the business.
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